Event Details
Overview
Understanding your financial statements is essential for making smart decisions that help your small business grow. In this virtual workshop, the New Jersey Small Business Development Center and Visions Federal Credit Union will walk you through the key financial reports every business owner needs to track and manage performance.
This session will break down the major financial statements—Balance Sheet, Income Statement, and Cash Flow Statement—into clear, easy‑to‑understand concepts. You’ll learn how to interpret the numbers, identify trends, and use financial insights to guide budgeting, forecasting, and operational decisions.
Whether you are new to business finance or looking to strengthen your financial management skills, this workshop will provide practical tools you can immediately apply to your business.
During this webinar, you will learn:
- The purpose and structure of the three core financial statements
- How to analyze financial data to assess the health of your business
- Common financial red flags—and how to address them
- How lenders and financial institutions use these statements when evaluating your business
- Tips for improving financial organization and planning
Who should attend?
- Small business owners
- Entrepreneurs and startups
- Anyone responsible for managing business finances
This webinar is free, open to all New Jersey small businesses, and will include time for Q&A.

