NJSBDC at William Paterson University Client Success
Stories
Real Businesses. Real Results. Real Inspiration.
Discover the inspiring journeys of businesses that have transformed their brands and achieved remarkable success. These stories highlight the passion, strategy, and creativity that drive real results—offering motivation for aspiring entrepreneurs like you.
Want to see your business featured? Let’s share your success story!
PMarrero Business Solutions
I’m Periandra Marrero, founder of PMarrero Business Solutions—a financial consulting firm dedicated to helping business owners and service professionals take control of their numbers, increase profitability, and make clear, strategic decisions.
Being part of the Leads Mentoring Program by the SBDC has been a truly transformative experience. It’s given me practical tools to strengthen and grow my business, but more importantly, it has helped me see it with renewed clarity and vision.
One of the things I’m most grateful for is the unwavering support and guidance we’ve received from Marggiori and Melissa. Their insight, encouragement, and hands-on support have made a real difference in how I approach my business.
But what makes this program truly special is the community we’ve built. It goes far beyond education—it’s a space where we learn, collaborate, and build genuine connections that extend beyond business. I’ve met amazing people who inspire me and are now part of my network and support system.
I’m deeply thankful for this opportunity, and excited for what’s to come. PMarrero Business Solutions is a bilingual financial consulting firm based in Woodbridge, NJ, specializing in strategic planning, cash flow optimization, and profitability analysis for small and mid-sized businesses. Led by founder Periandra Marrero, the firm offers personalized guidance to help entrepreneurs make data-driven decisions, reduce costs, and scale with confidence.
MiCure
Leads program from SBDC NJ at WPUNJ has been an amazing course and has been very invaluable. Classes in Marketing, Business Planning and How to apply for grants and loans has been very informational. To have these available with professionals and professors you can trust is amazing. As a female minority entrepreneur we are not privy to business information and the help we need to network and accomplish all the necessities of having a running business. The classes in LEADS has helped me to organize and know what’s available to grow my business. The best course I have taken. Thank you SBDC NJ
MiCure is a women-owned wellness brand offering natural, lab-verified, and cruelty-free products designed to promote relaxation and self-care. With over 50 years of combined experience, their offerings include CBD-infused essentials like body butter, headache roll-ons, bath salts, and lip balms, all crafted to help customers feel their best inside and out. MiCure’s commitment to quality is evident in their use of non-GMO ingredients and transparent lab reports, ensuring safe and effective wellness solutions.
The Fearless Femme Tribe
Being a part of the Leads Program with the SBDC, led by Melissa Rosario, has been amazing! It’s been the perfect way to refresh my business degree and dive into the new era of entrepreneurship. The best part? The powerful connections and networking— you never know who you’ll meet or what opportunities will come from it. I highly recommend being in this room if you’re ready to grow, learn, & elevate your business mindset.
Yosi Maldonado is a mentor, business coach, and podcaster dedicated to empowering ambitious women to overcome self-doubt, build confidence, and create thriving businesses rooted in authenticity and purpose. Through personalized coaching, strategic marketing guidance, and mindset development, she helps women step into their full potential and amplify their brands. Yosi also fosters a supportive community through initiatives like the Fierce Femme Tribe, offering resources and connections for women to grow both personally and professionally.
La Braise African Grill
I take this opportunity to thank you very much the NJSBDC for their excellent support and services. I have gained knowledge, resources and helps to succeed and grow in my business. The NJSBDC has helped me from registration to mentoring and networking. As a business owner, it has been difficult to get access to information, and time to even make use of them but the NJSBDC has been a great resource for my business. Today, most of my registrations and certifications process have been helped and verified through the NJSBDC. Ms. Melissa at the William Paterson chapter, I cannot thank you enough for your time, your smile and your willingness to see small businesses to succeed and grow.
La Braise African Grill is a culinary destination that brings the vibrant flavors and rich traditions of African cuisine to the heart of America. Specializing in dishes like charcoal-grilled meats, flavorful stews, and authentic sides such as attiéké and jasmine rice, each meal is crafted with authentic ingredients and time-honored recipes, delivering a truly unforgettable dining experience. Whether you’re new to African cuisine or craving a taste of home, La Braise offers a warm, welcoming atmosphere where every bite tells a story of culture and heritage.
DESEOS Bar Grill & Lounge
Deseos Bar Grill & Lounge is a vibrant tapas bar, restaurant, and nightclub located in the heart of Elizabeth, proudly serving the tri-state area and local community.
I’ve had a fantastic experience working with William Paterson NJSBDC. From the very beginning, their team was professional, knowledgeable, and genuinely committed to helping me meet my financial goals. They took the time to understand my unique needs and provided tailored advice and solutions that made a real difference. Whether it was registering my business, assisting me to be certified as a minority, obtaining tax clearance, financial planning, or managing paperwork, everything was handled with transparency and efficiency. I truly appreciate their attention to detail and prompt communication. I highly recommend William Paterson NJSBDC to anyone looking for reliable and trustworthy center when seeking assistance for their business.
Deseos Bar Grill & Lounge is an upscale venue offering a fusion of Latin American tapas and Mediterranean cuisine, complemented by a curated selection of craft cocktails, wines, and beers. The experience includes a hookah lounge, VIP bottle service, and weekly live entertainment featuring top DJs and Latin music acts. Deseos also specializes in hosting private events with customizable menus and premium service options.
Velaz Solar
Partnering with the NJSBDC was a game-changer for our business. Their hands-on mentorship, access to financial planning tools, and guidance on scaling helped us solidify our structure and confidently expand operations. The expertise and support we received not only accelerated our growth but also gave us the foundation to lead with clarity and purpose. We’re grateful for their impact on Velaz Solar’s continued success.
Velaz Solar is a Latin-owned solar energy company based in Elizabeth, New Jersey, specializing in providing high-quality solar solutions to homeowners across multiple states, including New Jersey, Pennsylvania, and California. With over 30 years of experience and a dedicated in-house team, they offer top-tier equipment, a 25-year warranty, and flexible financing options, including zero upfront costs. Their mission is to make clean, affordable, and reliable energy accessible to every homeowner, helping customers save an average of 55% on their energy bills in the first year.
Touch of Soi
I found the NJSBDC 4 years ago, and it’s been a game changer. The guidance and support helped me grow not just as a business owner, but as a leader. I’ve been able to apply what I’ve learned and even pass it on to other small business owners. Can’t brag about this important tool enough. I am also apart of the pilot program LEADS, which I know will propel my business forward.
Touch of Soi is a wellness brand focused on massage, mobility, and recovery. Our mission is to create a space where self-care is a necessity, not a luxury—empowering clients to heal, recharge, and reconnect with themselves unapologetically. Touch of Soi is a Black woman-owned massage therapy studio in Clifton, NJ, offering a range of services including deep tissue, prenatal, lymphatic drainage, and body contouring treatments. Led by founder Kay Louis, a licensed therapist with over 20 certifications, the studio provides both in-studio and mobile services, including spa parties and corporate wellness events, serving clients across New Jersey and New York.