What We Offer

Personalized Advising for Business Success

We provide free, confidential one-on-one advising customized to your needs. Our expert consultants assist with business plans, marketing strategies, financial management, and more to help you confidently achieve your goals.

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Capital

Navigating the world of business financing can be overwhelming, but our specialized finance consultants make the process seamless. From loan packaging to helping you select the best financing options for your needs, with our expertise, you’ll have the confidence to secure the capital that drives your business forward.


Training

Empower your business with our interactive training programs, offered online and in-person. Covering topics like social media marketing, exporting, and government contracting, our workshops equip you with the skills and knowledge needed to thrive in a competitive market.

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From A to Z: Comprehensive Support for Every Business

Our personalized and comprehensive services are designed to meet the unique needs of small business owners at every stage of growth. From navigating loan packaging and credit repair to addressing taxes, permitting, and even industry-specific challenges like restaurant management and tech commercialization, the NJSBDC has earned the trust of business owners nationwide.

Explore Our Expertise:

Advertising, Agribusiness, AI, Automated Invoicing, Bed and Breakfast, Bookkeeping, Branding, Business Planning, Business Strategy, Capital, Cashflow, Catering Business, Cloud-Based Business, Coffee Shop, Credit Repair, Culture, Data, Day Care Business, Dance Studio, E-commerce, Finance, Financial Forecasting, Fine Art Gallery, Franchising, Google Analytics, Grants, Healthcare Business, Human Resources, Inventory Management, International Trade, Landscaping Business, Languages, Lead Acquisition, Licensing, Loan Packaging, Manufacturing, Marketing, Market Research, Niche Marketing, Online Community, Operations, Patents, Permits, Personal Training Business, Photography Business, Project Planning, Public Relations, QuickBooks, Real Estate Purchase, Renewables, Retail, Sales Funnels, Solar, Technology, Trademarks, Website Strategy, Yoga Studio, Zero-Waste Business.

CreditWellness Path Program

The CreditWellness Path Program, a collaboration between North Jersey Federal Credit Union and NJSBDC at William Paterson University, provides the tools and guidance to help Passaic County residents and business owners build healthy credit and secure access to capital.

Through expert-led educational sessions, personalized mentoring, and exclusive financial opportunities, you’ll gain the skills and confidence to take charge of your financial future.

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Global Entrepreneurs in Residence (GEIR) Program

William Paterson University is proud to be the first institution in New Jersey to introduce the Global Entrepreneurs in Residence Pilot Program. This initiative aims to support international entrepreneurs in creating AI-driven and tech-focused enterprises, while also enriching the academic and community landscape.

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M.R.E. Mission Ready Entrepreneurship Academy

This comprehensive course is designed to equip veterans with the essential skills and knowledge needed to start, manage, and grow a successful business. This program is run by NJSBDC at Fairleigh Dickinson University.

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Leads: Mentoring Program

Empowering Women Entrepreneurs Across New Jersey

The Leads: Mentoring Program is an innovative collaboration designed to empower female entrepreneurs by providing access to invaluable resources, mentorship, and capital. This 14-week program, backed by NJSBDC, and William Paterson University, aims to foster economic growth by building a supportive ecosystem for women-owned businesses.

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StudentConnect Program

This innovative program connects upper-level students with forward-thinking businesses, providing students with the opportunity to gain practical professional experience while tackling significant challenges faced by participating companies.

Through this partnership, SBDC clients benefit from valuable research, creative strategies, and comprehensive project studies designed to improve their business operations.

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Stay Connected with Us

Subscribe to receive the latest updates, upcoming events, and valuable networking opportunities. Our newsletter delivers a curated blend of news, expert advice, training resources, and inspiration—everything you need to launch, grow, and thrive as a small business owner.

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Contact Info

Phone: (973) 321-1378
Fax: (973) 321-1379
Email: sbdc@wpunj.edu
Hours: 8:30am - 4:30pm
Appointment required for all locations

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Paterson Location

131 Ellison Street
Paterson, NJ 07505

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Wayne Location

Cotsakos College of Business - William Paterson University
1600 Valley Road, 4th Floor Room 403A
Wayne, NJ 07470

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Elizabeth Location

Vintage City
30 Union St
Elizabeth, NJ 07202

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The NJSBDC at William Paterson University is funded in part through a cooperative agreement with the U.S. Small Business Administration (SBA) and additional support from the New Jersey Business Action Center (BAC), as well as other private sector sponsorships and private/ public grants. All opinions, conclusions, and/ or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. All services are extended to the public on a non-discriminatory basis.

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